These search engine optimisation FAQs are just a short list of commonly asked questions about SEO and the acronyms used. Much more can be found at the wonderful Wikipeidia website about SEO.


What are ‘Organic Search Results’?

Organic search results are the ‘free’ listings displayed by search engines. Their algorithms are designed to present links to websites that are relevant to the search term submitted. Non-organic search results will include adverts known as ‘pay per click’ advertising.

What is ‘Pay Per Click’?

Other results, at the top, bottom and sides of the results pages, are ‘pay per click’ adverts; paid by those whose websites tend to have either poor organic search results or are concentrating on a particular marketing ploy.

The cost of a Pay per click advert depends on several factors; including the popularity of your key word or phrase and the time and day the advert is shown.

What is meant by SERPs?

SERPs is an acronym for search engine results page; i. e. at what position is the page placed in a search engine for a particular keyword or phrase.

What factors affect my page position?

There are many factors that determine where a page will be placed in the SERPs. Google and other search engines keep their algorythms that dictate the positioning secret but we can deduce the following factors to be of great importance:

  • Good quality IBLs (inward bound links)
  • An intelligently constructed web page
  • Domain name age – the older the better
  • Site updates, important but not necessary
  • Domain names that include key words
  • Write copy for humans, not programs

Google Search Engine

We have created a page of information about the Google search engine and RankBrain, the machine learning algorithm.