Search Engine Optimisation & Google

Satisfying the King of Search Engines

About Google

Google soon became the search engine of choice when it was launched in 1998 and by the early 2000s was the arterial route of traffic to websites.

Consistently providing the best search service to users has allowed Google to become the dominant search engine we all know today.

Their market share of searches performed on all platforms in December 2017 was nearly 92%.

However the market share increased to well over 97% for searches performed on mobile phones and tablets.

With that level of dominance we concentrate on creating web pages that not only meet but exceed the standards that Google sets.

Until another search engine company provides a better service of course.

Search engine optimisation for Google

Estimated number of Google searches in 24 hours
Search Engine Market share
Google Search Share
Bing Search Share
Baidu Search Share
Yahoo! Search Share
Yandex Search Share
All platforms - Dec. 2017

Google’s algorithm and machine learning

Google has about 200 components that make up their search algorithm, which they keep close to their chest.

During the last 2 years Google have introduced RankBrain, a machine learning algorithm (artificial intelligence with the ability to automatically learn and improve from experience).

RankBrain is becoming a very important element of Google’s overall search algorithm because it identifies and promotes pages that record good user engagement metrics such as;

  • high organic search CTR (click through rate)
  • lengthy ‘dwell time’ (period of a user’s interaction with a page)
  • low bounce rate (when a user remains instead of instantly leaving)
  • good conversion rate (completes an action such as purchasing or making contact)

So, creating web pages that deliver high quality engagement metrics will earn a higher position in Google’s SERPs (search engine results pages) because Google want to provide a quality service to their users… a win-win scenario!

Investing time and effort in optimising the content for your customer provides an exceptional rate of return compared to other types of marketing and promotion.

A simple explanation of Google's RankBrain: machine learning

Help us to help you

We aim to deliver sales and drive growth with organic search success.

To achieve this we ask you to confidentially share*;

  • Information about your products and services
  • Your customers needs
  • Knowledge of your competitors
  • Your future business plans

This information will assist us to build your website around the needs of your customers.

*We will happily sign a non-disclosure agreement to protect you.

Contact us today!

Has your search engine optimisation failed? Do you need help? Call 0114 251 3377

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0114 251 3377